Row for a Reason

September 24 & 25, 2021

Body One Fitness presents the sixth annual Row for a Reason event to raise funds for Cancer Support Community Redondo Beach (CSCRB) on Friday, September 24 from 4 to 10 p.m. and Saturday, September 25 from 7 a.m. to noon at the Body One Fitness Redondo Beach location in Redondo Beach.

Gym Owner and founder of Row for a Reason, Lou Sidella, will dedicate all row machines to the fundraiser for the duration of the event.

Sidella, who lost his father to cancer, created Row for a Reason with the idea of making a difference for those impacted by cancer—all while getting a great workout on a row machine. He wanted to create a fundraiser that would appeal to avid rowers, but also introduce rowing to those who might not otherwise take on that type of workout.

“This cause means a great deal to me,” said Sidella. “I am excited to have the opportunity to grow this event and raise even more funds this year. It is important to me to help people battling this disease get the support that they need, and Row for a Reason provides a fun and healthy way to make that happen.”

Participants can sign up to row in half-hour time slots for a $50 donation and are encouraged to row at their own pace and invite friends to share the rowing with them. They are also encouraged to have friends and family donate to support their efforts. Donations are also welcome from those who would like to participate but cannot attend in-person. Sidella hopes to raise $30,000 for CSCRB this year.

“We are grateful to Lou Sidella for consistently going above and beyond with this event,” said Executive Director/CEO Joey Shanahan. “Over five years, he and the Body One Fitness community have raised more than $103,000 with Row for a Reason! These funds help to provide more than 200 valuable free support programs and resources offered by CSCRB for those affected by cancer.”

The event will include a raffle for Titos Vodka and will also feature a margarita bar for the kickoff on Friday, September 24 at the Redondo Beach location.

For additional information and registration, visit or email or call 310-379-5425.

Body One Fitness is located at 201 Herondo Street, Redondo Beach, CA.