September 4, 2019
The Point in El Segundo continues to roll out emerging and popular concepts, including the addition of four new brands, between now and spring 2020.
“The Point is home to the newest and hottest shops, eateries and fitness offerings in the area. We’re thrilled to add Outerknown, Van Leeuwen, Bonobos and Warby Parker to The Point’s unparalleled mix of world‐class and innovative merchant concepts.” said Collette Navarrette, West Coast director of marketing at Federal Realty Investment Trust.
•Outerknown (Opening September 2019)
California‐based sustainable lifestyle brand Outerknown, founded by professional surfer Kelly Slater, is pleased to announce the opening of its first brick‐and‐mortar store. The retail space serves as an immersive experience bringing Outerknown’s coastal‐inspired men’s & women’s apparel and mission “For People & Planet” to life.
•Van Leeuwen (Opening Spring 2020)
Upscale Brooklyn‐based ice cream shop Van Leeuwen is expanding to LA and opening at The Point in spring 2020. The popular ice cream shop — known for on‐point takes of classics like mint chip and strawberry, as well as unique seasonal specials and vegan renditions — has gotten significantly bigger since its days as a food truck. Always celebrating what’s in season and the best the world has to offer, Van Leeuwen Artisan Ice Cream crafts some of the best scoops in the country.
•Bonobos (Now Open)
Inside the 1,274‐square‐foot space, you’ll find clothes, of course. But unlike a traditional boutique, you won’t be walking out carrying your purchases — at least, not right away. Here, you try on your intended merchandise and order it through Bonobos.com onsite. With the brand’s concept of creating a one‐on‐one shopping experience, which shifts the focus more to a customer’s needs rather than the store’s inventory, Bonobos is revolutionizing the way men are shopping in a physical space with a digital component.
•Warby Parker (Now Open)
Warby Parker, the American e‐retailer of sunglasses and prescription eyeglasses has 20 physical retail locations, including its Southern Californian expansion with its eighth store opening at The Point. There are classic and funky frames that will surely please any glass wear fanatic. On top of the regular styles they carry, there are always new collections in the works. This year’s Fall Collection will debut on Thursday, September 12th at The Point’s upcoming event, Fashion on Point.
For additional information, visit the website at http://www.ThePointSB.com.
The Point is located at 850 South Pacific Coast Highway, El Segundo, CA 90245.