Fiesta Hermosa

August 31 – September 2, 2019

The Hermosa Beach Chamber of Commerce is proud to present Fiesta Hermosa Saturday, August 31 through Monday, September 2 from 10 a.m. to 6 p.m. each day in downtown Hermosa Beach.

The family-friendly event includes live music, carnival rides, an enormous variety of food and beverages alongside painters, sculptors, photographers, handcrafters and jewelers. Within these vendors, we’ll be featuring over 40 local vendors and over 20 local artists.

Stay entertained throughout the holiday weekend with the Kiddie Carnival’s 30-foot slide, Ferris wheel, merry go round, mechanical rides and games. There is also a petting zoo, pony rides and face painting. Additionally, Fiesta Siesta returns to offer a tranquil setting for parents and their babies to rest and recharge.

Adults can support several local nonprofit groups by enjoying the Charity Beer & Wine Garden. Popular food court vendors will return, and food trucks stationed at the intersection of Pier Avenue and Manhattan Avenue will be accompanied by an acoustic music stage featuring shaded tables and seating.

On Saturday, there will be a one-time reunion show at the Main Stage from 4:30 p.m. – 6:00 p.m. put on by, “My High School Rebellion”, a project featuring members of Black Flag, Woolly Bandits, The Freeze, and Circle One with various guest vocalists. New this year to Fiesta Hermosa will be the, “Free To Be Me Drum Circle” created by Sabina Sandoval. The community will be able to engage in this interactive musical experience on Sunday from 3:00 p.m. – 6:00 p.m. Please visit for a complete list of all musicians playing on three stages over the weekend.

The Fiesta footprint will be expanded up Pier Avenue to Monterey Blvd. This extension allows for additional ADA parking and gives the Chamber the opportunity to offer booths to more local businesses, free expression groups and non-profits. The Chamber worked diligently to secure not only the expansion, but approval for booths on both sides of Hermosa Avenue (as opposed to just the west side, as required last year). The Chamber is very pleased to announce they received the green light from the City on all counts.

‘Fiesta de las Artes’ – a 10-booth experiential art zone at Fiesta Hermosa the Chamber created in partnership with South Bay Artist Collective – will be held in the parking lot of Laurel Tavern (1220 Hermosa Avenue) and is sponsored by the Hermosa Beach Kiwanis. There will be interactive opportunities for children, including canvas painting and designing t-shirts. Stop by and see live artists in action such as Paul Roustan (Saturday, 11 a.m. – 2:00 p.m.) and Josh Barnes (Sunday and Monday, all day).

Daniel Inez, owner of local business The Pacific Stranded, is working alongside the Chamber to organize a special section of art-focused booths along Pier Avenue.

Free shuttle buses run to Fiesta Hermosa from the Northrop Grumman parking lot at the southwest corner of Aviation Boulevard and 33rd Street in Manhattan Beach. The pick-up and drop-off location on the venue will be at the intersection of 10th Street and Hermosa Avenue from 7:30 a.m. – 7:30 p.m.

Locals are encouraged to walk or bike to Fiesta Hermosa and use the free bike valet lot at the beach staffed by the South Bay Bicycle Coalition, which offers air for tires and on-site diagnostic checkups. Please bring reusable bags for purchases as vendors will not have plastic bags in cooperation with the City’s environmental initiatives. Patrons of legal age planning to enjoy the Charity Beer & Wine Garden must have valid ID with them for entry.

Several Chamber members are offering special promotions that attendees can take advantage of by picking up special “Love Our Locals” coupons available at the Information Booth during the event.

Sponsors of Fiesta Hermosa include AB inBev, BeachSport, Southern California Edison, Friends of the Parks, CIA Design and Construction, Bichlmeier Insurance, Surf City Theatre Company, Fusion Academy and King Harbor Brewery.

For additional information, visit the website at

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