June 24, 2016
Guests at Del Amo Fashion Center will enjoy the highly anticipated arrivals of Fabletics, the activewear brand co-founded by Kate Hudson, this summer. The opening marks the latest in a series, as Fabletics continues to evolve beyond e-commerce into brick and mortar.
Del Amo Fashion Center’s Fabletics (2,619 square feet) retail location is slated to open in July and will be situated near the Disney Store and Macy’s. In late 2015, the Southbay’s premier shopping destination celebrated the grand opening of a new Fashion Wing with the addition of Nordstrom, 100 new stores, and dining options.
“Fabletics is a wonderful complement to the already strong tenant mix at Del Amo Fashion Center,” said Lynn Castle, Regional Vice President of Marketing for Simon Property Group West. “From the fashionistas and fitness conscious millennials to the moms on the go, Fabletics is a brand that appeals to our centers’ shoppers.”
Guests can expect to see the latest Fabletics collections and exclusive prints and styles for performance, lifestyle, dress, swim and more. The store provide an elevated experience for shoppers, with a variety of amenities including mobile points of sale, free shipping from warehouses for out-of-stock items, in-store fitting appointments, the option to buy online and pick-up in store (BOPUS), as well as a virtual shopping cart to help customers complete their shopping online after their in-store visit.
The Fabletics locations at Del Amo Fashion Center will also carry FL2, its new line of men’s high-performance athletic gear and premium lifestyle basics.
“Fabletics is all about community, so it’s great to be able to take that relationship beyond the web and into a physical space where we can interact in real life. I also love to give our customers a chance to see, feel and try on the pieces. We are thrilled to have a new home at Del Amo Fashion Center.” said Hudson.
Launched in 2013, Fabletics filled a niche with premium, fashion-forward activewear at an affordable price point. Designed to transition from the gym to the street, Fabletics features a range of high-performance pieces made for living an active lifestyle, along with high-fashion styles and ultra-cozy loungewear that take you beyond your workout.
For ongoing updates and to learn more about the transformation of South Bay’s retail destination follow Del Amo Fashion Center on Facebook at facebook.com/DelAmoFashionCenter, Twitter at twitter.com/delamofashion or Instagram at instagram.com/delamofashion.
Source: Press Release